The Maharashtra Real Estate Regulatory Authority (Maha-RERA), for the first time, imposed fines on seven developers for advertising their housing projects without mentioning the MahaRERA website and registration numbers as per norms. On a complaint filed by the Mumbai Grahak Panchayat, a fine of Rs 2 lakh each was imposed on – Goodtimes, Rikki Ronie, Ashar Realtors, Puraniks, Lashkaria Housing Sandeep Landge and Kabra& Associates. Kabra& Associates were fined an additional penalty of Rs 10 lakh for falsely advertising that the registration process for its Juhu Chandan project was on when the project was not registered with MahaRERA.
“Advertising unregistered real estate projects, and advertising them along with registered projects is a violation of section 3 of RERA. Similarly, not displaying MahaRERA online portal address as well as only mentioning MahaRERA registered without mentioning the registration number are both violations,” said Shirish Deshpande, president, Mumbai Grahak Panchayat (MGP) He said MGP activists monitored advertisements in newspapers, websites of promoters, and also collected promotional material displayed at property exhibitions. “Our volunteers found several unregistered projects being openly advertised, marketed and sold in brazen violation of Section 3 of RERA. We have submitted a list of 31 such ads to MahaRERA chairperson today,” he said.